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Top Japanese
STREETWEAR & FASHION Brands
Recommended by JAPAN.GG✅

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YOHJI YAMAMOTO
(Y3, YY × Adidas)

For the high-fashion adventurer in Japan, a visit to a Yohji Yamamoto boutique is a must. This legendary designer's creations transcend trends, offering a distinct avant-garde aesthetic. Stepping into his store is like entering a world of dramatic silhouettes, with flowing black garments and deconstructed tailoring pushing the boundaries of traditional fashion. Yamamoto's pieces are not just clothes; they're statements, perfect for those seeking to make a bold and unforgettable impression on the streets of Tokyo or anywhere else in the world.

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COMME DES GARÇONS (CDG)
BY REI KAWAKUBO

Head to the flagship store in Aoyama, Tokyo, designed in collaboration with renowned architect Takao Kawasaki. This minimalist haven showcases the label's bold and avant-garde collections in a striking setting. Alternatively, explore Comme des Garçons' presence within major department stores like Isetan or Seibu for a wider selection, including the playful Comme des Garçons PLAY line featuring the heart-patched Converse. Remember, with flagship stores often housing exclusive items, your Comme des Garçons shopping spree in Japan might just yield a unique and unforgettable piece.

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ISSEY MIYAKE

For fashionistas venturing to Japan, a visit to Issey Miyake is a must. Immerse yourself in the world of pleats at the Issey Miyake Pleats Please store in Tokyo or Osaka. Here, explore the brand's signature technique that transforms fabric into effortlessly chic, wrinkle-resistant garments. Beyond pleats, flagship stores like Issey Miyake Omotesando in Tokyo offer the full range of Miyake's innovative and sculptural designs. Whether you seek a statement piece or a travel-friendly garment that packs light, Issey Miyake's dedication to form and function ensures you'll find something truly special to add to your wardrobe, all while experiencing a touch of Japanese design ingenuity.

Steve Job's Black Turtlenecks: "I Have Enough to Last for the Rest of My Life."

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KENZO BY KENZO TAKADA

While Kenzo Takada, the brand's founder, hailed from Japan, the main headquarters are now located in Paris. However, your Japan trip can still be a delightful exploration of Kenzo's unique blend of East and West aesthetics. Dive into vintage stores like those in Shimokitazawa or Koenji, where you might unearth hidden gems – a playful Kenzo tiger sweatshirt or a bold floral-printed dress. Alternatively, department stores like Takashimaya or Mitsukoshi often stock current Kenzo collections, allowing you to snag coveted pieces directly from Japan. Remember, with a little exploration, you can add a touch of Parisian flair with a Japanese twist to your wardrobe on your travels.

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JUNYA WATANABE

For fashionistas seeking Junya Watanabe on their Japanese adventure, a retail odyssey awaits! Explore the Comme des Garçons empire, as Junya Watanabe is a highly sought-after sub-label. Dive into the Comme des Garçons flagship store in Aoyama, Tokyo, designed by architect Takao Kawasaki. This minimalist haven might house a Junya Watanabe collection that pushes boundaries and reimagines classic garments. Alternatively, head to Dover Street Market Ginza, a haven for avant-garde fashion, where you'll likely find a curated selection of Junya Watanabe's latest offerings. Remember, sizes can differ in Japan, so trying clothes before you buy is recommended. With some patience and exploration, you might just unearth a show-stopping Junya Watanabe piece to commemorate your Japanese fashion adventure!

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UNDERCOVER BY JUN TAKAHASHI

While the brand doesn't boast a flagship store in the traditional sense, Tokyo offers a unique experience. Head to the Dover Street Market Ginza, a haven for avant-garde fashion, where UNDERCOVER collections are often prominently featured. Alternatively, explore independent boutiques like The Real Real McCoy's or Bounty Hunter for a curated selection of UNDERCOVER pieces, potentially including coveted collaborations or past-season finds. Keep your eyes peeled for UNDERCOVER's guerrilla stores, pop-up shops that appear unexpectedly, offering a chance to score truly limited-edition items. With its diverse retail landscape, Japan allows you to truly delve into the world of UNDERCOVER by Jun Takahashi.

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Checkout
Streetwear in Harajuku
Shibuya (Tokyo) and More!

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A BATHING APE (BAPE)

Streetwear fanatics visiting Japan can't miss A Bathing Ape (BAPE), a brand synonymous with cool. Hit up the BAPE STORE in the heart of Shibuya, Tokyo, a vibrant space showcasing the brand's latest collections. Expect bold graphics, iconic猿 (saru, meaning monkey) motifs, and a range of streetwear staples, from shark hoodies to colorful camo-print tees. For a truly immersive experience, explore the BABY MILO® store, a BAPE sub-label dedicated to the adorable ape character. Here, you'll find a treasure trove of cutesy apparel and accessories perfect for fans of all ages. Whether you're a seasoned BAPE collector or just starting your streetwear journey, Japan offers a unique opportunity to experience the brand's energy and wide range of offerings.

BAPE by NIGO became a hiphop and streetwear icon in the West, often worn by the biggest hiphop artists!

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NEIGHBORHOOD

Streetwear enthusiasts visiting Japan shouldn't miss the chance to explore Neighborhood. This iconic Japanese label, founded by Shinsuke Takizawa, boasts a rebellious spirit. Head to their flagship store "NBHD STUDIO HARAJUKU" in the heart of Tokyo's fashion epicenter. Here, the brand's signature grungy aesthetic comes alive with clothing and accessories featuring bold graphics, camouflage prints, and punk rock influences. Neighborhood also offers collaborations with other labels and artists, making their stores a treasure trove for unique finds. Be prepared for a shopping experience that reflects the brand's raw and edgy energy.

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VISVIM

This label, helmed by designer Hiroki Nakamura, transcends mere clothing. It's a lifestyle brand deeply rooted in Americana, nature, and craftsmanship. Seek out Visvim stores in Tokyo or Osaka to discover a treasure trove of meticulously crafted footwear, apparel, and accessories. Expect a distinct aesthetic – think hand-stitched leather boots with a vintage vibe, indigo-dyed denim jackets, and graphic tees that pay homage to classic Americana iconography. Remember, Visvim prioritizes quality and often uses unconventional materials, making each piece a potential heirloom. So, for a taste of Japan's dedication to meticulous detail and a touch of American nostalgia, a visit to a Visvim store is a must.

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WTAPS

When streetwear is your game, a trip to Japan demands a stop for WTAPS. Founded by influential designer Tetsu Nishiyama, WTAPS boasts a cult following for its unique blend of military, workwear, and punk influences. While they lack a standalone flagship store, Tokyo offers a treasure hunt for WTAPS enthusiasts. Start at their official dealerHOOD in Shibuya, a haven for Japanese streetwear brands. Here, you'll find the latest WTAPS collections alongside a curated selection of other coveted labels. For a more in-depth dive, explore specialist stores like F.I.L. or Nowhere. These shops often stock past-season WTAPS pieces and collaborations, allowing you to unearth a rare gem. Remember, WTAPS drops can generate long lines, so be prepared to act fast if you see something you must have! With its dedicated stores and enthusiastic streetwear scene, Japan provides the perfect environment to experience the world of WTAPS.

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UNIQLO

This globally recognized brand offers a much richer experience in its home country. While you'll find the usual high-quality basics at affordable prices, Japan's Uniqlo stores often boast exclusive lines and collaborations you won't find elsewhere. From special Disney collections to innovative fabrics developed with cutting-edge technology, Uniqlo Japan caters to a fashion-forward crowd. Plus, with many stores offering tax-free shopping for tourists, you can stock up on stylish essentials and innovative apparel without breaking the bank. So, on your next trip to Japan, consider Uniqlo not just for souvenirs, but for a chance to experience the full potential of this popular fashion brand.

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ASICS

Hit the flagship stores in Tokyo or Osaka to discover the full range of their latest performance running shoes and activewear. Beyond just function, look out for Japan-exclusive collaborations or limited-edition designs that celebrate local culture or popular anime. Asics stores often boast knowledgeable staff who can help you find the perfect pair of shoes for your needs, whether you're a seasoned athlete or simply seeking stylish and comfortable everyday footwear. With its focus on innovation and a touch of Japanese flair, shopping for Asics in Japan elevates your experience from a practical purchase to a celebration of activewear fashion.

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MIZUNO

Mizuno offers a unique shopping experience for fitness enthusiasts. Visit their flagship store in Ginza, Tokyo, for a curated selection of their latest athletic apparel and footwear. Mizuno stores often dedicate sections to specific sports, allowing you to find gear optimized for your chosen activity. Beyond functionality, Mizuno also incorporates subtle nods to Japanese design elements in their clothing. This creates a chance to snag high-quality activewear that's not only practical but also a cool souvenir of your Japan trip, celebrating the merging of sport and Japanese style.

There are a lot of Japan-only exclusives for these brands, so keep an eye out when traveling!

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Best Japanese
Denim Brands

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For denim enthusiasts, there's a world beyond the typical store-bought jeans. Raw Japanese denim offers an unparalleled experience, combining craftsmanship, unique aesthetics, and a personal touch. But for beginners, navigating this world can be daunting. This guide will equip you with the knowledge to confidently enter the realm of raw Japanese denim and explore some great brands for your first pair.

What is Raw Denim?

Raw denim, also known as unwashed denim, is fabric that hasn't undergone any pre-washing or distressing treatments. This means the indigo dye remains in its most natural state, and the denim is stiff and feels slightly rough to the touch. The beauty lies in the transformation. With wear, the denim softens, develops unique fades based on your activities, and tells a story specific to you.

Why Japanese Denim?

Japan has a rich history of denim production, known for its meticulous attention to detail and commitment to quality. Japanese mills use traditional techniques like slow weaving on shuttle looms, resulting in incredibly strong and durable denim. The focus on natural indigo dyes creates a richer, more vibrant blue that ages beautifully. These factors contribute to the premium feel and longevity of Japanese raw denim.

Things to Consider Before You Buy

Budget: Raw Japanese denim can range from affordable to high-end. Brands like Unbranded and Naked & Famous offer excellent entry points, while labels like Momotaro and The Flat Head cater to seasoned enthusiasts.

Fit: Finding the right fit is crucial. Raw denim stretches slightly with wear, so a snug (but not uncomfortable) fit is ideal. Consider factors like rise (low, mid, or high), leg opening (slim, straight, or tapered), and overall silhouette.

Weight: Denim weight is measured in ounces (oz) per square yard. Lighter weights (around 10oz) are more breathable and comfortable for warmer climates, while heavier weights (14oz and above) offer a more structured feel and slower fading.

Unbranded

Naked & Famous

Japan Blue

Left Field NYC

Burgus Plus

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Caring for your Denim

Minimize washing: Frequent washing removes indigo dye and hinders the development of fades. Spot clean when necessary and air-dry thoroughly. Aim for a full wash only every few months.

Turn them inside out: This helps prevent excessive dye transfer and wear on the outer surface.

Develop your fades: The beauty of raw denim is the unique story it tells through fading. Embrace the natural process and avoid harsh treatments like sanding or bleaching.

Raw Japanese denim is an investment that rewards patience and care. With its high-grade quality and ability to personalize with wear, it elevates your denim experience beyond the ordinary. Start with a brand that suits your budget and style, prioritize fit, and enjoy the journey of creating your own denim story. Remember, raw denim is more than just jeans; it's a canvas for personal expression and a testament to craftsmanship.

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Watches in Japan
Top Brands to look out for!

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G-Shock

G-Shock is a line of watches manufactured by the Japanese electronics company Casio, designed to resist mechanical stress, shock and vibration. The name G-Shock is an abbreviation for "Gravitational Shock." Most G-Shock watches have at least 200 meters of water resistance, making them suitable for snowboard, swimming and even diving. G-Shock watches have a bold and sporty aesthetic. They come in a wide range of colors and styles, making them a popular choice for athletes, outdoor enthusiasts, and anyone who wants a watch that can keep up with their active lifestyle.

A Famous Quote by Eminem: "This is a G-Shock."

Casio

A giant in the digital watch world, Casio offers a wide range of affordable and functional timepieces. Their G-Shock line is legendary for its durability, while their Baby-G line offers a stylish option for women.

Orient

A subsidiary of Seiko, Orient offers quality automatic and mechanical watches at very reasonable prices. Their classic and timeless designs have made them a favorite among watch enthusiasts.

Seiko

A household name, Seiko offers a wide range of watches to suit all tastes and budgets. Their Prospex line features high-performance sports watches, while their Presage line offers dressy watches with intricate detailing.

Citizen

Another major Japanese watchmaker, Citizen is known for its innovative technology, such as Eco-Drive solar-powered watches. They also offer a wide range of styles, from casual to dressy.

High-End Watches

Credor

A sister company of Seiko, Credor focuses on ultra-luxury watches. They are known for their use of precious metals, like platinum, and for their exquisite dials and movements.

Grand Seiko

The pinnacle of Japanese watchmaking, Grand Seiko is renowned for its meticulous craftsmanship, precision movements, and stunning finishes. Their Spring Drive technology combines the smooth sweeping second hand of a quartz watch with the self-winding mechanism of a mechanical watch, creating an incredibly accurate and reliable timepiece.

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